BUSINESS MARKETING | THE TRADITIONAL WAY
With traditional marketing, an organization will hire a Director of Marketing to help establish a marketing direction for the organization. With a marketing plan in place, the organization now has two choices:
- Hire a team that typically consists of a project manager, designer, copywriter, web developer, & SEO expert.
- Outsource everything to either a US-based company or overseas.
Choice #1 would cost on average $250,000 a year. Choice #2 would cost $55,000 (on top of what you are already paying your Marketing Director; the headache though lies in coordinating every single project, meeting tight deadlines, and conveying information properly – especially to an international firm.
INGRAINED MARKETING | THE GOTTMIT MILLER WAY
The concept of ingrained marketing was born in 2001 when Eric Miller worked with companies like American Express, Anne Taylor, Wachovia and Capital One. Corporations would put together a team of experts that consisted of a designer, copywriter and website developer under a marketing manager. The marketing manager would work with multiple business departments creating marketing briefs for every project, setting direction and tone, research potential marketing segments, and offer insight. Once the project brief is finalized, the marketing manager would convey the business needs to their marketing team – essentially cutting project inception to completion time in half.
Using the same principles, Gottmit Miller creates a marketing team that works hand in hand with your business team! For the same price as hiring a Director of Marketing you get a marketing manager, designer, copywriter, web developer, and SEO expert working alongside your team to create stunning designs and promotions that get real results. We ensure that you stay ahead of your competitors online through website optimization and targeted PPC ad campaigns. We continually research new marketing theories, technologies, and SEO strategies. Often working hand in hand with our contacts at Google.